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Relaunch: meaning, definitions and examples

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relaunch

 

[ riːˈlɔːnʧ ]

Verb
Context #1 | Verb

business strategy

To relaunch something means to introduce it again to the market after having previously removed it or after making significant improvements. This often involves marketing strategies aimed at rejuvenating interest and encouraging use or sales.

Synonyms

refresh, reintroduce, resubmit, revamp.

Examples of usage

  • The company decided to relaunch the product after receiving customer feedback.
  • They relaunch the campaign every summer to attract new customers.
  • Following the rebranding, they plan to relaunch the website.
  • The software was relaunched with new features to better meet user needs.

Translations

Translations of the word "relaunch" in other languages:

🇵🇹 relançar

🇮🇳 फिर से लॉन्च करना

🇩🇪 erneut starten

🇮🇩 meluncurkan kembali

🇺🇦 перезапустити

🇵🇱 ponownie uruchomić

🇯🇵 再起動する

🇫🇷 relancer

🇪🇸 relanzar

🇹🇷 yeniden başlatmak

🇰🇷 재출시하다

🇸🇦 إعادة إطلاق

🇨🇿 znovu spustit

🇸🇰 znovu spustiť

🇨🇳 重新启动

🇸🇮 ponovno zagnati

🇮🇸 afturstarta

🇰🇿 қайта іске қосу

🇬🇪 მחדש დაწყება

🇦🇿 təkrar başlamaq

🇲🇽 relanzar

Etymology

The term 'relaunch' is a compound word formed from the prefix 're-' meaning 'again' and the verb 'launch' which originates from the Latin 'lanceare', meaning 'to throw' or 'to launch'. The usage of 'launch' in the context of sending forth a significant project, product, or campaign has evolved notably since the 19th century. With the rise of globalization and the digital age, the concept of relaunching has become crucial for businesses to stay relevant in rapidly changing markets. The word has gained popularity in marketing and business strategy discussions, particularly in the context of product management and branding.

Word Frequency Rank

Ranking #36,739, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.