Relaunch: meaning, definitions and examples

Etymology

• The word 'relaunch' combines the prefix 're-' meaning 'again' with 'launch', which comes from the Old French 'lancer', meaning 'to throw'.
• Its use became popular in the business world in the 1990s along with the growth of the tech industry.
• Many words with 'launch', like 'blood launch,' indicate the action of bringing something into a new phase.

Business

• Relaunching is often necessary for products that failed to meet market needs, aiming to correct mistakes and gain customer interest.
• Companies usually gather customer feedback before a relaunch to better align with consumer expectations.
• Successful relaunches can revive brands, as seen with notable companies who reinvented their original products.

Pop Culture

• Television shows are often 'relaunched' with new casts or storylines to attract a new audience, such as the rebooted 'Teen Titans Go!'.
• Popular movies have been relaunched with sequels or updated versions, allowing familiar characters to reach new generations.
• 'Relaunch' can also refer to music albums that are remixed or reimagined for contemporary audiences.

Digital Marketing

• In the digital world, websites may undergo a relaunch to improve user experience or adapt to new trends in technology.
• Social media campaigns frequently relaunch to refresh content and engage users more effectively.
• Companies often use data analytics to inform their strategies for a successful relaunch.

Innovation

• Relaunching can spark innovation, prompting teams to reassess and enhance their product design or functionalities.
• Collaborations between brands can lead to unique relaunches, blending different products and ideas to capture interest.
• The concept of 'iteration' is vital in technology, where products are launched, tested, and relaunched based on user feedback.

Ranking #36,739, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.

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