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Relaunch Meaning: Definition, Examples, and Translations

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relaunch

[riหหˆlษ”หnสง ]

Definition

Context #1 | Verb

business strategy

To relaunch something means to introduce it again to the market after having previously removed it or after making significant improvements. This often involves marketing strategies aimed at rejuvenating interest and encouraging use or sales.

Synonyms

refresh, reintroduce, resubmit, revamp.

Examples of usage

  • The company decided to relaunch the product after receiving customer feedback.
  • They relaunch the campaign every summer to attract new customers.
  • Following the rebranding, they plan to relaunch the website.
  • The software was relaunched with new features to better meet user needs.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Business

  • Relaunching is often necessary for products that failed to meet market needs, aiming to correct mistakes and gain customer interest.
  • Companies usually gather customer feedback before a relaunch to better align with consumer expectations.
  • Successful relaunches can revive brands, as seen with notable companies who reinvented their original products.

Pop Culture

  • Television shows are often 'relaunched' with new casts or storylines to attract a new audience, such as the rebooted 'Teen Titans Go!'.
  • Popular movies have been relaunched with sequels or updated versions, allowing familiar characters to reach new generations.
  • 'Relaunch' can also refer to music albums that are remixed or reimagined for contemporary audiences.

Digital Marketing

  • In the digital world, websites may undergo a relaunch to improve user experience or adapt to new trends in technology.
  • Social media campaigns frequently relaunch to refresh content and engage users more effectively.
  • Companies often use data analytics to inform their strategies for a successful relaunch.

Innovation

  • Relaunching can spark innovation, prompting teams to reassess and enhance their product design or functionalities.
  • Collaborations between brands can lead to unique relaunches, blending different products and ideas to capture interest.
  • The concept of 'iteration' is vital in technology, where products are launched, tested, and relaunched based on user feedback.

Origin of 'relaunch'

Main points about word origin

  • The word 'relaunch' combines the prefix 're-' meaning 'again' with 'launch', which comes from the Old French 'lancer', meaning 'to throw'.
  • Its use became popular in the business world in the 1990s along with the growth of the tech industry.
  • Many words with 'launch', like 'blood launch,' indicate the action of bringing something into a new phase.

The term 'relaunch' is a compound word formed from the prefix 're-' meaning 'again' and the verb 'launch' which originates from the Latin 'lanceare', meaning 'to throw' or 'to launch'. The usage of 'launch' in the context of sending forth a significant project, product, or campaign has evolved notably since the 19th century. With the rise of globalization and the digital age, the concept of relaunching has become crucial for businesses to stay relevant in rapidly changing markets. The word has gained popularity in marketing and business strategy discussions, particularly in the context of product management and branding.

Word Frequency Rank

Ranking #36,739, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.