Relabelling: meaning, definitions and examples

Etymology

• The word combines 're-' meaning 'again' and 'label,' which comes from the Latin 'libella' meaning 'a small book or a balance.'
• The use of 're-' indicates a repeated action, suggesting that it's not just labeling for the first time, but updating or changing it.

Psychology

• Research shows that re-labeling experiences can help individuals manage emotions, like calling fear 'excitement' to feel braver.
• Cognitive Behavioral Therapy often uses re-labeling to change negative thought patterns, illustrating the power of words in reshaping perceptions.

Marketing

• Companies frequently re-label products to attract new customers or refresh a brand's image, showing the importance of effective communication.
• Successful rebranding can lead to increased sales, as seen when big names change product labels to reflect current trends or consumer values.

Education

• In classrooms, teachers often re-label instructions to match students' learning styles, improving understanding and engagement.
• Relabelling complex concepts with simpler terms helps students grasp difficult subjects, promoting better learning outcomes.

Cultural Perspectives

• In various cultures, relabelling can shift societal perceptions, such as renaming groups to reflect inclusivity and respect.
• Language changes over time often involve re-labeling societal norms, showcasing how words can evolve alongside cultural shifts.