Prospective: meaning, definitions and examples

Use this term when referring to someone who is likely to become something in the future, often used in professional or sales settings. This word is neutral and commonly used in formal or business contexts.

• The company organized a seminar to attract prospective students.
• She has a meeting with a prospective business partner next week.

This phrase is used in broader retail and commerce settings to describe someone who may purchase goods or services. It is less formal and more consumer-focused than 'potential client'.

• The advertisement was designed to appeal to potential customers.
• We have a special discount for potential customers who sign up this month.

Refer to this term when discussing someone who could become a client of a professional service or business, such as a law firm, consultancy, or agency.

• Our marketing team is currently focusing on converting potential clients into actual clients.
• The firm offers free consultations to attract potential clients.

This phrase is used when referring specifically to someone who might buy a product or property. Often used in the context of real estate, sales, and marketing.

• The realtor showed the house to several potential buyers over the weekend.
• We need to identify potential buyers for our new product line.