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Programmatic: meaning, definitions and examples

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programmatic

 

[ ˈprəʊɡrəˌmætɪk ]

Adjective
Context #1 | Adjective

advertising tech

Programmatic refers to the automated buying and selling of digital advertising space, utilizing software to facilitate the process. This method enables advertisers to target audiences more precisely and measure the effectiveness of their campaigns.

Synonyms

algorithmic, automated, computerized.

Examples of usage

  • The advertising agency uses programmatic strategies to reach their target audience efficiently.
  • With programmatic buying, ad placements can be optimized in real time.
  • Many businesses are shifting towards programmatic advertising for better ROI.
  • They rely on programmatic solutions to manage their online campaigns.

Translations

Translations of the word "programmatic" in other languages:

🇵🇹 programático

🇮🇳 कार्यात्मक

🇩🇪 programmatisch

🇮🇩 programatik

🇺🇦 програмний

🇵🇱 programowy

🇯🇵 プログラム的な

🇫🇷 programmatique

🇪🇸 programático

🇹🇷 programatik

🇰🇷 프로그램적

🇸🇦 برنامجي

🇨🇿 programatický

🇸🇰 programatický

🇨🇳 程序化的

🇸🇮 programatičen

🇮🇸 forritunartengdur

🇰🇿 бағдарламалық

🇬🇪 პროგრამული

🇦🇿 proqramatik

🇲🇽 programático

Etymology

The term 'programmatic' is derived from the word 'program', which originates from the Greek word 'programma', meaning 'a written public notice'. The incorporation of 'program' into various fields, particularly technology and advertising, reflects the shift towards the use of automated processes and algorithms. With the advent of digital marketing in the 21st century, 'programmatic' became increasingly relevant as it encompassed approaches that integrate machine learning and data analytics to enhance the efficiency of ad placements and targeting. The growth of real-time bidding and programmatic ad exchanges marked a significant change in how advertisers connect with audiences, making the term a staple in modern advertising lexicon.

Word Frequency Rank

With rank #16,573, this word belongs to specialized vocabulary. While not common in everyday speech, it enriches your ability to express complex ideas.