Programmatic: meaning, definitions and examples

Etymology

• The word comes from 'program', which is derived from the Greek word 'programma', meaning 'a written public notice'.
• In the 1960s, the term began to take on meanings related to computing and technology.
• It combines 'program', indicating a set of instructions, with the suffix 'matic', suggesting automatic processes.

Technology

• In digital advertising, programmatic refers to automated buying of online ad space, making it quicker and often more efficient.
• Programmatic systems can use algorithms to analyze vast amounts of data, which helps in decision-making processes.
• This approach is changing industries beyond advertising, influencing fields like finance, retail, and supply chain management.

Education

• Many educational platforms now use programmatic methods to tailor learning experiences for individual students.
• Programmatic learning tools can adapt in real time as students progress, providing them with personalized challenges.
• Understanding programmatic concepts prepares learners for careers in tech, analytics, and data science.

Pop Culture

• The rise of streaming services has made programmatic programming a hot topic, as they use data to recommend personalized content.
• In gaming, programmatic elements affect how strategies evolve in response to player choices, enhancing user engagement.
• Some TV networks use programmatic scheduling to better match shows with their target audiences based on viewing patterns.

Psychology

• Programmatic methods can influence behavior through automated nudges in apps, guiding users toward desired actions.
• The concept of programmatic thinking can help understand how people make decisions based on pre-defined pathways or instructions.
• Research shows that people are more likely to follow automated suggestions as they often view them as more trustworthy.

With rank #16,573, this word belongs to specialized vocabulary. While not common in everyday speech, it enriches your ability to express complex ideas.

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