Persuasively: meaning, definitions and examples

Etymology

• The word comes from the Latin 'persuadere,' meaning 'to convince or lead through' where 'per' means 'through' and 'suadere' means 'to advise.'
• It originated in English around the early 15th century, reflecting a growing emphasis on reasoning and rhetoric in communication.

Psychology

• Studies show that people are more likely to be persuaded by messages that match their beliefs and values.
• Using emotional appeals can significantly enhance the effectiveness of persuasive communication.
• The 'Elaboration Likelihood Model' suggests there are two ways people process persuasive messages: through careful thinking or automatic responses.

Communication

• Persuasive communication often employs techniques like storytelling, rhetorical questions, and repetition to reinforce messages.
• Public speakers often use body language and voice modulation to enhance persuasion and engage their audience.
• Successful politicians and leaders often master the art of persuasion to gain support and influence opinions.

Media & Advertising

• Advertising relies heavily on persuasive techniques to convince consumers to buy products, leveraging emotional and rational appeals.
• Social media influencers use persuasion by crafting relatable narratives that resonate with their audiences to promote brands and products.
• The use of testimonials can be a powerful persuasive tool, as people tend to trust opinions of others more than advertising claims.

Culture & Society

• Historically, persuasive speeches have played crucial roles in movements for social change, such as Martin Luther King Jr.'s 'I Have a Dream' speech.
• Literature, from classic to contemporary, often illustrates the dynamics of persuasion in dialogues and character interactions.
• Cultural differences can affect persuasive techniques; for instance, some cultures value directness, while others prefer subtlety in persuasion.

Positioned at #22,578, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.

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