Overpromote: meaning, definitions and examples
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overpromote
[ oʊvərprəˈmoʊt ]
marketing strategy
To overpromote means to excessively advertise or endorse a product, service, or individual. This can lead to consumer fatigue or skepticism towards the promoted entity, as it may be perceived as insincere or overwhelming.
Synonyms
exaggerate, overadvertise, overstate.
Examples of usage
- The company decided to overpromote their latest product through multiple channels.
- Influencers often risk damaging their credibility when they choose to overpromote brands.
- The film studio overpromoted the movie, leading to high expectations from the audience.
- It's easy to overpromote on social media, but it can backfire if followers feel spammed.
Etymology
The term 'overpromote' is a combination of the prefix 'over-' meaning excessively or too much, and the verb 'promote' which originates from the Latin 'promovere', composed of 'pro-' meaning forward and 'movere' meaning to move. Thus, 'promote' originally meant to move something forward, typically in the context of raising awareness or support for a product or cause. The blending of 'over-' into this term suggests an action taken to an extreme degree, indicating an abundance in promotional efforts. The usage of 'overpromote' has increased notably with the rise of social media marketing in the last two decades, where businesses and individuals often aim for maximum visibility but sometimes end up saturating their audience. This linguistic evolution reflects a growing concern about the impact of promotions on consumer behavior within contemporary marketplaces.