Merchandiser: meaning, definitions and examples
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merchandiser
[ ˈmɜr.tʃən.daɪ.zər ]
business role
A merchandiser is a professional responsible for the promotion and sale of products within a retail environment. They analyze market trends and consumer behavior to determine the best items to stock and how to display them effectively. This role involves coordinating with suppliers, managing inventory levels, and creating visual displays that enhance the shopping experience. Merchandisers play a crucial role in influencing customer decisions and maximizing sales. Their work often requires a keen sense of aesthetics and an understanding of marketing strategies.
Synonyms
retailer, sales representative, vendor
Examples of usage
- The merchandiser arranged the new clothing line beautifully.
- As a merchandiser, she knew precisely how to appeal to customers.
- He worked as a merchandiser for a leading electronics store.
Translations
Translations of the word "merchandiser" in other languages:
🇵🇹 merchandiser
- vendedor de produtos
- especialista em merchandising
🇮🇳 मार्केटिंग कार्यकारी
- विक्रेता
- व्यापार प्रतिनिधि
🇩🇪 Merchandiser
- Verkaufsförderer
- Handelsvertreter
🇮🇩 merchandiser
- pedagang
- pemasaran produk
🇺🇦 мерчандайзер
- торговий представник
- спеціаліст з мерчандайзингу
🇵🇱 merchandiser
- przedstawiciel handlowy
- specjalista ds. merchandisingu
🇯🇵 マーチャンダイザー
- 商品販売者
- マーケティング担当
🇫🇷 merchandiser
- responsable merchandising
- vendeur
🇪🇸 merchandiser
- vendedor
- especialista en merchandising
🇹🇷 merchandiser
- pazarlama uzmanı
- satış temsilcisi
🇰🇷 머천다이저
- 판매자
- 마케팅 담당자
🇸🇦 مروج
- بائع
- متخصص تسويق المنتجات
🇨🇿 merchandiser
- prodejce
- odborník na merchandising
🇸🇰 merchandiser
- predajca
- špecialista na merchandising
🇨🇳 商品陈列员
- 销售代表
- 营销专家
🇸🇮 merchandiser
- prodajalec
- strokovnjak za merchandising
🇮🇸 merchandiser
- sölufulltrúi
- sérfræðingur í vörusýningu
🇰🇿 мерчандайзер
- сауда өкілі
- маркетинг сарапшысы
🇬🇪 მერჩენდაიზერი
- გაყიდვების წარმომადგენელი
- მარკეტინგის ექსპერტი
🇦🇿 merchandiser
- satış nümayəndəsi
- merchandising mütəxəssisi
🇲🇽 merchandiser
- vendedor
- especialista en merchandising
Etymology
The word 'merchandiser' originates from the Middle English term 'merchand', which meant 'merchant'. It is derived from the Old French 'marchand', which also means 'merchant' or 'trader'. The French word traces its roots back to the Latin 'mercatorem', the noun form of 'mercari', meaning 'to trade'. As retail developed over the centuries, particularly during the Renaissance and the rise of consumer culture in the 19th century, the role of merchandise management became more specialized, leading to the term 'merchandiser'. This professional designation reflects the growing importance of visual merchandising and strategic product placement in driving sales and enhancing consumer experiences in stores.