Mainstream: meaning, definitions and examples

Refers to the prevailing trends, attitudes, or activities that are widely accepted by the majority of people in a society at a particular time.

• Their music doesn't cater to mainstream tastes.
• Mainstream media often covers this kind of news extensively.

Indicates practices or things that are based on or conforming to what has generally been done or believed.

• Conventional medicine usually involves pharmaceutical treatments.
• The dress code for the event is quite conventional.

Describes something that is liked by a large number of people, often implying a certain level of enthusiasm or affection.

• The new restaurant has become very popular among locals.
• She is popular in school because she is very friendly.

Used to describe something that is found frequently or shared by many people.

• It is common for students to feel stressed before exams.
• A cold is a common illness during winter.

Used to describe ideas, attitudes, or activities that are regarded as normal or conventional; they are accepted by a majority of people.

• Streaming services have become the mainstream way of watching TV shows and movies.
• Electric cars are finally entering the mainstream market.

Often used when someone or something makes a concept, product, or activity well-known and liked by a large number of people, usually through active effort.

• The author’s book helped to popularize science fiction among teenagers.
• They aim to popularize healthy eating habits through their campaign.

Used when actively supporting or encouraging a cause, venture, or aim to increase its visibility or growth. Often involves marketing or advocacy.

• The company spent millions to promote their new product.
• He is working hard to promote environmental awareness in the community.