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Logotype Meaning: Definition, Examples, and Translations

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logotype

[หˆloสŠษกษ™หŒtaษชp ]

Definition

Context #1 | Noun

design element

A logotype is a graphic representation of a company or brand name, often designed in a unique typographical style. It serves as a visual identifier for the brand, distinguishing it from competitors. Logotypes can be purely text-based or incorporate elements of design that enhance the brand identity.

Synonyms

brand name, lettering, wordmark.

Examples of usage

  • The Coca-Cola logotype is iconic and instantly recognizable.
  • He created a new logotype for the startup to make it stand out.
  • Many companies invest in custom logotype designs to reflect their brand ethos.

Translations

To see the translation, please select a language from the options available.

Origin of 'logotype'

The term 'logotype' originates from the Greek words 'logos', meaning 'word', and 'typos', meaning 'imprint' or 'form'. Historically, logotypes were used in printing to create distinctive type designs and were often integral to branding during the industrial revolution. As businesses began to recognize the importance of branding, particularly in the late 19th and early 20th centuries, logotype design evolved into a crucial aspect of corporate identity. With the rise of graphic design as a profession, the creation of unique logotypes has become a specialized field, merging artistic expression with marketing strategies. Modern technology has further transformed logotype creation, allowing for more creative and versatile designs that can be used across various media.

Word Frequency Rank

Ranking #38,489, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.