Laddering: meaning, definitions and examples
๐ช
laddering
[ หlรฆdษrษชล ]
business strategy
Laddering is a qualitative research technique used in marketing and consumer behavior studies. It involves conducting in-depth interviews to uncover the underlying values and motivations that drive consumer choices. By exploring these deeper connections, researchers can create a more comprehensive picture of consumer preferences. This method is often employed to understand why consumers prefer certain products or brands over others, revealing not just what they want, but why they want it.
Synonyms
hierarchical structuring, value elicitation
Examples of usage
- The team used laddering to understand customer loyalty.
- Laddering helped reveal the emotional connections consumers had with the brand.
- Through laddering, the researchers identified key values driving purchasing decisions.
game development
In the context of game development, laddering refers to the practice of creating a series of increasing challenges or tasks for players. This method helps to engage players by gradually ramping up difficulty, allowing them to build skills and confidence as they progress. Laddering can enhance player experience by providing a rewarding sense of achievement as they overcome each hurdle. It's a common technique in both single-player and multiplayer formats.
Synonyms
challenge escalation, progression system
Examples of usage
- The game features a laddering system to keep players engaged.
- Laddering challenges in the game helped maintain interest.
- Developers implemented laddering to improve player retention rates.
Translations
Translations of the word "laddering" in other languages:
๐ต๐น escada
๐ฎ๐ณ เคธเฅเคขเคผเฅ
๐ฉ๐ช Leiter
๐ฎ๐ฉ tangga
๐บ๐ฆ ะดัะฐะฑะธะฝะฐ
๐ต๐ฑ drabina
๐ฏ๐ต ใฏใใ
๐ซ๐ท รฉchelle
๐ช๐ธ escalera
๐น๐ท merdiven
๐ฐ๐ท ์ฌ๋ค๋ฆฌ
๐ธ๐ฆ ุณูู
๐จ๐ฟ ลพebลรญk
๐ธ๐ฐ rebrรญk
๐จ๐ณ ๆขฏๅญ
๐ธ๐ฎ lestve
๐ฎ๐ธ stigi
๐ฐ๐ฟ ะฑะฐัะฟะฐะปะดะฐา
๐ฌ๐ช แแแแ
๐ฆ๐ฟ pillษkษn
๐ฒ๐ฝ escalera
Etymology
The term 'laddering' comes from the word 'ladder,' which has its roots in the Old English word 'hlรฆder,' meaning a means of ascent. The concept of a ladder is metaphorically applied to various fields, especially in psychology and marketing, to denote a progression or hierarchy in decision-making processes. The laddering technique in marketing was popularized in the late 20th century as researchers sought to better understand consumer behavior. By breaking down the complexity of choices into manageable insights, laddering has become a vital tool in crafting more effective marketing strategies.