Head of content: meaning, definitions and examples

This term is often used in larger organizations where the person is responsible for leading the content strategy and managing a team of content creators. They usually work closely with other departments to align content with overall business goals.

• She was recently promoted to head of content at the media company.
• As head of content, he oversees all editorial operations.

This title is typically used in creative industries, like media or advertising, where the person is responsible for the vision and direction of content. It implies a high level of strategic oversight and creative input.

• As the content director, she sets the tone for all the magazine’s articles.
• The content director is responsible for ensuring the quality and coherence of all content outputs.

This is a more execution-focused role, often seen in both small and large companies. The content manager handles day-to-day content creation, scheduling, and publishing. They may not always handle the strategic side of content.

• The content manager updates the website and posts on social media daily.
• Our content manager ensures that all blog articles are published on time.

Commonly used in smaller teams or startups, this role usually involves both creating content and managing a small team. It implies hands-on involvement in content production.

• He’s the content lead for the new product launch, coordinating all the blog posts and social media updates.
• The content lead needs to be both a good writer and a good manager.