Guerrilla: meaning, definitions and examples

This term is used to describe a member of a small independent group taking part in irregular fighting, typically against larger regular forces. It often implies unconventional tactics and a higher level of disorganization.

• The guerrilla fighter used the dense forest to launch surprise attacks on the enemy.
• Guerrilla warfare was their only option against the much larger army.

Insurgent refers to a person who rebels against authority, typically within their own country. It suggests a revolt or uprising and usually involves violent methods. This term can carry a negative connotation depending on the perspective.

• The insurgents took control of key government buildings in the capital.
• Insurgent groups have been active in the region for years, challenging the government’s rule.

This term is often used to describe someone who is involved in a struggle to achieve political freedom for themselves or obtain rights for others, particularly in the context of fighting against an oppressive government or occupation.

• Nelson Mandela was known globally as a freedom fighter who stood against apartheid.
• The freedom fighters rose up to demand independence for their nation.

Rebel is a broader term for someone who resists authority, control, or tradition. It is used in both military and non-military contexts. While it can describe someone fighting against an established government, it can also describe someone defying societal norms. The term can carry both positive and negative connotations.

• As a teenager, she was quite the rebel, always questioning rules and authority.
• The rebels launched an attack on the government forces in the north.

Used to describe members of a small independent group fighting against larger regular forces, typically using irregular tactics.

• The guerrilla fighters used hit-and-run tactics to weaken the enemy forces.
• During the war, numerous guerrilla groups emerged to resist the invading army.

Used to describe small, independent groups fighting a larger force with unconventional tactics. Can also refer to a spontaneous and rebellious style in other fields like marketing.

• The guerrilla fighters used the cover of night for a surprise attack.
• Their guerrilla approach to marketing involved flash mobs and street art.

Refers to marketing strategies that deviate from standard practices to capture audience attention. This can include guerrilla advertising but is not limited to it.

• The startup used unconventional marketing techniques such as viral videos and flash mobs.
• Unconventional marketing can be very effective in creating buzz around a new product.

Refers to imaginative and unusual ways to attract attention to a product or event, typically in advertising and marketing.

• Their creative promotion for the new movie included pop-up events and interactive social media campaigns.
• The company’s creative promotion strategies helped them stand out in the crowded market.

Describes a form of marketing that uses unexpected and unconventional methods to promote a product or service, often in public spaces.

• The guerrilla advertising campaign included painting temporary murals on city walls.
• Guerrilla advertising is often more affordable and engaging than traditional methods.