Gimmicking: meaning, definitions and examples

informal usage

Gimmicking is the act of using clever tricks, strategies, or innovative techniques to attract attention or gain an advantage. It often implies a sense of deception or artificiality, as the gimmick may be designed to distract from the actual value of a product or service. The term is frequently used in marketing and entertainment contexts, where eye-catching or sensational methods are utilized to engage an audience. It can also refer to manipulating situations creatively to achieve certain effects or reactions.

deceiving, entertaining, manipulating, tricking

Examples of usage

• The marketing team is gimmicking their new product launch.

• He has a knack for gimmicking his performances to keep the audience entertained.

• They are gimmicking the presentation to make it more appealing.