Frontline: meaning, definitions and examples

This word is often used in the context of battle, healthcare, or crisis situations where immediate and direct action is required. It refers to the people or positions directly involved in the most critical parts of these situations.

• The frontline workers in the hospital are doing an incredible job during the pandemic.
• Soldiers on the frontline face the most danger during combat.

This word can be used more broadly to indicate a leading or prominent position in a field or activity. It is often used in both literal and figurative senses to indicate leadership or prominent display.

• She is at the forefront of research on renewable energy.
• The company has always been at the forefront of technological innovation.

Typically used in a more strategic or futuristic context, this word often indicates the advanced guard or pioneers of a movement or field. It has a somewhat formal or military undertone.

• The university's research department is in the vanguard of genetic study.
• Artists in the vanguard of the movement were known for their innovative techniques.

Used to describe being at the very front of progress or innovation. It is often used in technology and science to signify the most advanced position.

• Their new product is at the leading edge of smartphone technology.
• This software puts our company at the leading edge of the industry.

Use this term when talking about employees who are directly involved in providing services or interacting with customers on a daily basis. This can include positions such as retail staff, call center representatives, and service technicians.

• Frontline workers are essential in delivering a great customer experience.
• Training programs for frontline staff are crucial for maintaining service quality.

Use this term to describe roles or activities that involve direct interaction with customers. It's commonly used in job descriptions and work environment discussions.

• Customer-facing roles require strong interpersonal skills.
• The company is investing in technology to enhance its customer-facing operations.

This term is often used in professional or corporate settings, particularly when dealing with clients in industries like finance, consulting, or marketing. It emphasizes the relationship and specialized services provided to clients.

• Our client services team is available 24/7 to assist with any inquiries.
• The client services department handled the new project seamlessly.

A general term suitable for a broad range of situations involving the assistance and support provided to customers before, during, and after they purchase products or services. It's often used in consumer-focused industries like retail, hospitality, and e-commerce.

• Customer service representatives need to have excellent communication skills.
• Good customer service can turn a one-time buyer into a loyal customer.