Flighting: meaning, definitions and examples
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flighting
[ ˈflaɪtɪŋ ]
air travel
Flighting refers to a method of advertising in which advertisements are scheduled to run for a specific period, followed by a hiatus, and then resumed again after some time. This technique is commonly used to manage budgets and create a more focused marketing impact. It allows advertisers to adjust their strategies based on the campaign performance and seasonal trends. By using flighting, marketers can capitalize on high-impact moments while maximizing their resource allocation.
Synonyms
advertising schedule, campaign timing, promotional strategy.
Examples of usage
- The company decided on flighting their ads during the holiday season for maximum exposure.
- Using flighting, they could spread their marketing budget more effectively throughout the year.
- The flighting schedule allowed them to boost engagement when their target audience was most active.
to create flights
To flight is to implement or execute a specific advertising strategy characterized by intermittent bursts or periods of activity. This approach is used to allocate advertising resources efficiently and enhance the visibility and effectiveness of marketing campaigns. By alternating between active and rest periods, companies can target specific audiences while controlling costs and optimizing their return on investment. Flighting is especially useful for seasonal products or events.
Synonyms
activate campaigns, manage ad periods, schedule advertisements.
Examples of usage
- They plan to flight their social media campaigns to align with product launches.
- The marketing team decided to flight their advertisements to maximize seasonal interest.
- Flighting allows businesses to adjust their advertising efforts based on real-time data.
Translations
Translations of the word "flighting" in other languages:
🇵🇹 voo
🇮🇳 उड़ान
🇩🇪 Flug
🇮🇩 penerbangan
🇺🇦 польот
🇵🇱 lot
🇯🇵 飛行
🇫🇷 vol
🇪🇸 vuelo
🇹🇷 uçuş
🇰🇷 비행
🇸🇦 رحلة
🇨🇿 let
🇸🇰 let
🇨🇳 飞行
🇸🇮 let
🇮🇸 flug
🇰🇿 ұшу
🇬🇪 პროექტი
🇦🇿 uçuş
🇲🇽 vuelo
Etymology
The term 'flighting' comes from the combination of the word 'flight,' referring to a journey in the air, and the marketing context that incorporates planned intervals of advertising. The origin of the word 'flight' traces back to Middle English 'fliten,' inherited from Old English 'flyht,' which refers to 'to flee.' The adaptation of 'flight' in marketing emerged in the late 20th century as advertisers sought more structured methods for executing advertising campaigns. The practice of flighting in advertising became prominent as businesses recognized the benefits of strategic timing and budgeting, allowing for flexibility while capturing target audiences more effectively. This concept has evolved alongside advancements in media buying and analytics, solidifying flighting as a key strategy in modern marketing.