Flagship Meaning: Definition, Examples, and Translations
๐ณ๏ธ
flagship
[หflรฆษกสษชp ]
Definitions
business context
The term 'flagship' refers to the most important or leading product or service of a company, which symbolizes the brand or represents its best offering. It is often used to describe a premium product that showcases the company's values and technology. In the context of retail, a flagship store is the main location that features the company's overall branding and identity. The flagship offering is typically used to attract customers and establish a strong market presence.
Synonyms
Examples of usage
- Apple's flagship smartphone is known for its advanced technology.
- The flagship store in New York offers exclusive items.
- Their flagship model is recognized worldwide for its design.
nautical context
In nautical terms, a flagship is the ship that carries the commanding officer of a fleet or a squadron. It often signifies the senior vessel in naval operations and is typically equipped with the highest level of command capabilities. The flagship serves as a communication center and a point of coordination for naval tactics.
Synonyms
command ship, lead vessel.
Examples of usage
- The admiral's flagship led the naval fleet into battle.
- His flagship was equipped with the latest navigation technology.
- They upgraded their flagship to improve its operational capacity.
Translations
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Origin of 'flagship'
The word 'flagship' has its origins in the nautical tradition where it comes from the combination of 'flag' and 'ship'. The term began to be used in the early 19th century to denote the ship that carries the flag officer, which faced the challenges of navigation and command in naval battles. The concept extended beyond its naval roots to signify an entity that represents the best or most important offering in various industries. In contemporary usage, it often refers to the premier or leading products or services a company presents to the market, reflecting quality and brand identity.