Diversify: meaning, definitions and examples

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diversify

 

[ daɪˈvɜrsəˌfaɪ ]

Verb
Context #1 | Verb

investment

To vary the range of products or investments within a portfolio in order to reduce risk.

Synonyms

broaden, expand, spread, vary.

Which Synonym Should You Choose?

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Word Description / Examples
diversify

Appropriate when talking about increasing variety, especially in investments, business, and production to reduce risk or achieve balanced growth.

  • The company aims to diversify its product line to reach new markets.
  • Farmers are encouraged to diversify their crops to protect against market fluctuations.
vary

Most suitable when indicating change or diversity within a set range. Commonly used when discussing patterns, options, or schedules.

  • Menu items may vary depending on seasonal availability.
  • The temperature can vary greatly from day to night.
expand

Relevant when discussing making something larger in size, volume, quantity, or scope. Commonly used in business contexts or physical growth scenarios.

  • The company plans to expand its operations into new regions.
  • They need to expand the storage capacity of their warehouse.
broaden

Used when referring to making something wider or more comprehensive in scope. Often employed in discussions about experiences, education, and abilities.

  • Traveling abroad can help young people broaden their horizons.
  • Taking additional courses will broaden your skill set.
spread

Best when discussing the distribution or dispersion of something over an area or among people. It can have both positive and negative connotations.

  • The news of the merger quickly spread throughout the industry.
  • We must take precautions to prevent the spread of the virus.

Examples of usage

  • The financial advisor recommended diversifying the client's investment portfolio.
  • Diversifying your investments can help protect against market fluctuations.
  • It's important to diversify your portfolio to minimize risk.
Context #2 | Verb

business

To offer a variety of products or services to attract a wider range of customers.

Synonyms

broaden, expand, extend, vary.

Which Synonym Should You Choose?

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Word Description / Examples
diversify

Utilized when talking about making something more varied, especially in business and investment. It often implies the idea of reducing risk by allocating resources into different areas.

  • The company decided to diversify its investment portfolio to minimize financial risks.
  • Farmers are encouraged to diversify their crops to protect against market changes.
expand

Used when something is increasing in size, number, or importance. Commonly used in business, geography, and physical objects.

  • The company plans to expand its operations to three new countries next year.
  • We need to expand the dining room to accommodate more guests.
broaden

Used when referring to increasing the range or scope of something, often associated with knowledge, experience, or influence.

  • Traveling can help you broaden your horizons and understand different cultures.
  • The university is trying to broaden its curriculum to include more interdisciplinary courses.
vary

Used when talking about causing something to differ or change, especially when referring to modifications or alterations to maintain interest or avoid monotony.

  • She tries to vary her workout routine to keep herself motivated.
  • The weather can vary a lot during the spring months.
extend

Used when referring to lengthening something in terms of time, size, or scope. Often used with deadlines, services, or physical spaces.

  • The shop decided to extend its hours during the holiday season.
  • They asked if they could extend their stay at the hotel by another week.

Examples of usage

  • The company decided to diversify its product line to appeal to different market segments.
  • By diversifying their offerings, the business was able to reach a larger audience.
  • Diversifying their services allowed the company to stay competitive in the market.

Translations

Translations of the word "diversify" in other languages:

🇵🇹 diversificar

🇮🇳 विविधता लाना

🇩🇪 diversifizieren

🇮🇩 mendiversifikasi

🇺🇦 диверсифікувати

🇵🇱 dywersyfikować

🇯🇵 多様化する (tayouka suru)

🇫🇷 diversifier

🇪🇸 diversificar

🇹🇷 çeşitlendirmek

🇰🇷 다양화하다 (dayanghwahada)

🇸🇦 تنويع (tanweea)

🇨🇿 diverzifikovat

🇸🇰 diverzifikovať

🇨🇳 多样化 (duōyànghuà)

🇸🇮 diverzificirati

🇮🇸 fjölga

🇰🇿 түрлендіру

🇬🇪 გაფართოება (gafart'oba)

🇦🇿 müxtəlifləşdirmək

🇲🇽 diversificar

Etymology

The word 'diversify' originated from the Latin word 'diversificare', which means 'to make diverse'. The concept of diversification can be traced back to ancient times when traders would spread their goods across different routes to minimize the risk of losing everything in one place. In modern times, diversification has become a key strategy in finance, business, and various other fields to manage risk and maximize opportunities.

See also: diversely, diversification, diversified, diversifying, diversity.

Word Frequency Rank

With rank #17,650, this word belongs to specialized vocabulary. While not common in everyday speech, it enriches your ability to express complex ideas.