Disrupting: meaning, definitions and examples

business context

Disrupting refers to the act of interrupting or preventing the normal progress or activity of something. In a business context, it often means altering established markets or practices through innovation or unconventional methods. This can lead to the transformation of industries and the creation of new market leaders. The term is frequently associated with technology and startups that challenge traditional companies. Disruption can also create opportunities for new approaches and models.

disturbing, interrupting, overthrowing, shaking up, transforming

Examples of usage

• The company's new app is disrupting the traditional retail market.

• Innovations are disrupting established ways of doing business.

• His ideas have the potential for disrupting the education system.