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Discontinuing Meaning: Definition, Examples, and Translations

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discontinuing

[ˌdɪskənˈtɪnjuɪŋ ]

Definition

Context #1 | Verb

business decision

To discontinue means to cease the production, sale, or use of something. It is often a strategic business decision made when a product or service is no longer profitable or relevant.

Synonyms

cease, halt, stop, terminate.

Which Synonym Should You Choose?

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Word Description / Examples
halt

Suggests an abrupt or temporary stopping, often used in technical, military, or emergency contexts. Implies a sudden stop.

  • The train came to a sudden halt due to an obstruction on the tracks.
  • The project was brought to a halt because of financial issues.
stop

The most common and general term, used in a wide range of situations to indicate putting an end to an action, whether temporarily or permanently.

  • Please stop making so much noise.
  • The rain finally stopped after three days.
cease

Typically used in formal or legal contexts to indicate stopping an activity completely. It emphasizes putting an end to continuous action.

  • All payments shall cease immediately upon the termination of the agreement.
  • The factory was ordered to cease operations due to safety concerns.
terminate

Often used in formal contexts, especially regarding contracts, employment, or formal agreements. Indicates a permanent and definitive end.

  • The company decided to terminate his employment.
  • Our contract will terminate at the end of the year.

Examples of usage

  • The company decided to discontinue the production of their least popular product.
  • After much consideration, the restaurant chose to discontinue their lunch menu.
  • The decision to discontinue the software was met with mixed reactions from customers.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Legal Context

  • In legal terms, 'discontinuing' can refer to stopping a lawsuit or legal proceeding.
  • A party may choose to discontinue a case if pursuing it is no longer beneficial or feasible.
  • It serves to prevent unnecessary strain on the court system and can occur at any point in the legal process.

Cultural Impact

  • In the business world, discontinuing a product could reshape market dynamics and consumer choices.
  • Television shows often face discontinuation, which can lead to fan backlash and discussions about content future.
  • Cultural practices can also be discontinued over generations, impacting heritage and community traditions.

Science and Environment

  • Discontinuing certain pollutants is crucial for ecosystem preservation and improving air quality.
  • Environmental efforts frequently involve discontinuing harmful practices to foster sustainability.
  • Scientific studies may reveal benefits in discontinuing specific agricultural techniques that harm the land.

Psychology

  • The process of discontinuing a habit can be challenging yet rewarding, often requiring support and strategies.
  • Research shows that individuals feel relief after discontinuing toxic relationships, highlighting mental health aspects.
  • In therapy, discontinuing negative thought patterns is key to improving emotional wellbeing.

Origin of 'discontinuing'

Main points about word origin

  • The word originates from the Latin 'discontinuare,' which means 'to break off' or 'to sever.'
  • It combines the prefix 'dis-' meaning 'apart' and 'continuare,' meaning 'to continue.'
  • In Middle English, it evolved to reflect the idea of halting processes or functions.

The word 'discontinue' originated from the Latin word 'discontinuare', which means 'to leave off'. The term has been used in English since the 15th century, evolving to its current usage in the business world. The concept of discontinuing products or services has become common in modern commerce as companies adapt to changing market demands and technological advancements.

Word Frequency Rank

Positioned at #21,160, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.