Discontinuing: meaning, definitions and examples

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discontinuing

 

[ ˌdɪskənˈtɪnjuɪŋ ]

Verb
Context #1 | Verb

business decision

To discontinue means to cease the production, sale, or use of something. It is often a strategic business decision made when a product or service is no longer profitable or relevant.

Synonyms

cease, halt, stop, terminate

Examples of usage

  • The company decided to discontinue the production of their least popular product.
  • After much consideration, the restaurant chose to discontinue their lunch menu.
  • The decision to discontinue the software was met with mixed reactions from customers.

Translations

Translations of the word "discontinuing" in other languages:

🇵🇹 descontinuando

🇮🇳 बंद करना

🇩🇪 einstellen

🇮🇩 menghentikan

🇺🇦 припинення

🇵🇱 przerywanie

🇯🇵 中止する

🇫🇷 arrêter

🇪🇸 descontinuar

🇹🇷 durdurmak

🇰🇷 중단하다

🇸🇦 إيقاف

🇨🇿 ukončení

🇸🇰 ukončenie

🇨🇳 停止

🇸🇮 prenehanje

🇮🇸 stöðvun

🇰🇿 тоқтату

🇬🇪 შეწყვეტა

🇦🇿 dayandırmaq

🇲🇽 descontinuar

Etymology

The word 'discontinue' originated from the Latin word 'discontinuare', which means 'to leave off'. The term has been used in English since the 15th century, evolving to its current usage in the business world. The concept of discontinuing products or services has become common in modern commerce as companies adapt to changing market demands and technological advancements.

Word Frequency Rank

Positioned at #21,160, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.