Desirability: meaning, definitions and examples

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desirability

 

[ dɪˌzaɪərəˈbɪləti ]

Noun
Context #1 | Noun

in relationships

The quality of being desirable or attractive in a romantic or intimate relationship. It is the appeal or allure that makes someone or something worth pursuing or longing for.

Synonyms

allure, appeal, attractiveness, charm.

Which Synonym Should You Choose?

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Word Description / Examples
desirability

This term is best used when discussing the quality that makes something worth wanting or desirable, often in a professional or technical context.

  • The desirability of the new features was evident in the product's increased sales.
  • The desirability of this location lies in its proximity to the downtown area.
attractiveness

This is often used in a broader sense to refer to the general property of being attractive, frequently in physical, aesthetic, or financial contexts.

  • Her attractiveness made her a popular choice for the lead role in the movie.
  • The attractiveness of this investment lies in its low risk and high return.
appeal

This word is suitable when referring to the attractive quality of something that makes people want or like it, often used in marketing or general conversations.

  • The new ad campaign greatly increased the product's appeal to younger audiences.
  • The universal appeal of his music made him popular across many countries.
charm

This term is best used when referring to a pleasant or delightful quality that draws people in, often in personal, social, or informal situations.

  • His charm made him the life of the party.
  • The old house had a certain charm that modern buildings lacked.
allure

Use this word when describing something with an irresistible charm or fascination, often in artistic, romantic, or mysterious contexts.

  • The allure of the ancient ruins drew tourists from around the world.
  • Her allure was undeniable; everyone was captivated by her presence.

Examples of usage

  • Her desirability was evident in the way people were drawn to her.
  • Physical appearance often plays a significant role in desirability in relationships.
  • His desirability as a partner increased after he showed kindness and empathy.
  • The desirability of a person can be influenced by various factors such as confidence and sense of humor.
Context #2 | Noun

in products

The degree to which a product or service is wanted or sought after by consumers. It involves the perceived value, quality, and uniqueness that make a product desirable to potential buyers.

Synonyms

appeal, attractiveness, demand, popularity.

Which Synonym Should You Choose?

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Word Description / Examples
desirability

Used to refer to how much something is wished for or wanted, often in a context where quality or value is being assessed.

  • The desirability of this location has increased due to the new park
  • The desirability of the job depends on its benefits package
appeal

Used to refer to how pleasing or attractive something is, often in the context of marketing or aesthetics.

  • The appeal of the new phone design is undeniable
  • Her speech had a strong emotional appeal to the audience
attractiveness

Used to refer to the quality of being pleasing or attractive, often on a physical or aesthetic level.

  • The attractiveness of the resort made it a popular holiday destination
  • His attractiveness was complemented by his charming personality
popularity

Used to refer to the state of being liked, admired, or supported by many people, often in social contexts.

  • The popularity of the singer has soared after the release of her new album
  • The game's popularity among teenagers is growing rapidly
demand

Used to refer to the desire or need for goods, services, or other entities, often in a commercial or logistical context.

  • There is a high demand for electric cars this year
  • The demand for more healthcare facilities has been rising

Examples of usage

  • The desirability of the new smartphone model led to high demand and sales.
  • Brands often use marketing strategies to enhance the desirability of their products.
  • Factors such as price, design, and functionality contribute to the desirability of a product.

Translations

Translations of the word "desirability" in other languages:

🇵🇹 desejabilidade

🇮🇳 इच्छा

🇩🇪 Wünschbarkeit

🇮🇩 keinginan

🇺🇦 бажаність

🇵🇱 pożądliwość

🇯🇵 望ましさ

🇫🇷 désirabilité

🇪🇸 deseabilidad

🇹🇷 arzu edilebilirlik

🇰🇷 바람직함

🇸🇦 جاذبية

🇨🇿 přitažlivost

🇸🇰 žiadúcnosť

🇨🇳 可取性

🇸🇮 zaželenost

🇮🇸 óskun

🇰🇿 қалаушылық

🇬🇪 სურვილი

🇦🇿 arzuedilənlik

🇲🇽 deseabilidad

Etymology

The word 'desirability' originated from the Old French word 'desirer' meaning 'to wish for'. Over time, it evolved to signify the quality of being wanted or attractive. The concept of desirability has been prevalent in human relationships and consumer behavior, reflecting the innate desire for something considered valuable or appealing. In contemporary usage, desirability is a key factor in various aspects of life, influencing choices, preferences, and perceptions.

See also: desirable, desired, desires, desiring, undesirability, undesirable, undesired.

Word Frequency Rank

Position #9,460 indicates this is an advanced-level word. While not essential for basic communication, it will enhance your ability to understand and create more nuanced content.