Copywriting: meaning, definitions and examples
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copywriting
[ ˈkɒpiˌraɪtɪŋ ]
marketing
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. It involves creating persuasive and compelling content to attract and engage the target audience.
Synonyms
advertising copy, copy
Examples of usage
- Good copywriting can significantly increase conversion rates on a website.
- She has a talent for copywriting that captivates readers.
writing
Copywriting is also the process of writing text for various purposes, such as creating promotional materials, website content, and social media posts. It requires creativity, strategic thinking, and knowledge of the target audience.
Synonyms
Examples of usage
- The company hired a copywriter to improve the quality of their copywriting.
- His copywriting skills helped the business grow its online presence.
Translations
Translations of the word "copywriting" in other languages:
🇵🇹 redação publicitária
🇮🇳 कॉपीराइटिंग
🇩🇪 Werbetexten
🇮🇩 penulisan naskah iklan
🇺🇦 копірайтинг
🇵🇱 copywriting
🇯🇵 コピーライティング
🇫🇷 rédaction publicitaire
🇪🇸 redacción publicitaria
🇹🇷 metin yazarlığı
🇰🇷 카피라이팅
🇸🇦 كتابة الإعلانات
🇨🇿 copywriting
🇸🇰 copywriting
🇨🇳 文案写作
🇸🇮 pisanje reklamnih besedil
🇮🇸 auglýsingatextaskrif
🇰🇿 жарнама мәтінін жазу
🇬🇪 რეკლამის ტექსტის წერა
🇦🇿 reklam mətn yazarlığı
🇲🇽 redacción publicitaria
Etymology
The term 'copywriting' originated in the early 20th century, combining 'copy' (text) and 'writing'. It has since evolved to become a crucial element in advertising and marketing, with copywriters playing a key role in shaping brand messaging and communication strategies.
See also: copiable, copier, copious, copyable, copying, copyist, copyright.