Bundling: meaning, definitions and examples

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bundling

 

[ ˈbʌndlɪŋ ]

Verb / Noun
Context #1 | Verb

data security

The act of combining multiple services or products into a single package to offer to customers. This can include software bundling, where multiple software programs are offered together as a package.

Synonyms

bundle, combine, package.

Which Synonym Should You Choose?

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Word Description / Examples
bundling

This term is often used in business and services, especially related to selling products or services together as a combined offering. It's also used in a casual context when speaking about wrapping items together.

  • The company is bundling internet and phone services to offer a discount.
  • She is bundling the clothes to donate them to charity.
package

This term is used for wrapping or containing items for sale, storage, or transport. It's often connected with products and marketing, emphasizing how items are presented.

  • The new software package includes several useful tools.
  • She received a large package in the mail.
bundle

This word can refer to a collection of items that are tightly packed together. It's commonly used in everyday language to describe a group of things tied or wrapped together.

  • He carried a bundle of newspapers under his arm.
  • She gave him a bundle of joy with the birth of their child.
combine

Use this word when talking about merging or mixing different elements or components into a single unit or group. It’s often seen in both everyday language and technical contexts.

  • We need to combine our efforts to complete this project on time.
  • The recipe says to combine the flour and sugar before adding the eggs.

Examples of usage

  • Bundling antivirus software with a firewall program can provide comprehensive data security.
  • Many telecommunications companies offer bundling services that include internet, phone, and television services.
Context #2 | Noun

economics

A marketing strategy where multiple products or services are combined and sold as a single unit at a discounted price. This can help increase sales and customer loyalty.

Synonyms

bulk discount, combo deal, package deal.

Which Synonym Should You Choose?

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Word Description / Examples
bundling

When multiple products or services are sold together as a single combined unit, often used in marketing to encourage the purchase of additional items.

  • The telecommunications company offers bundling of internet, phone, and television services at a lower rate
package deal

Refers to a combined offer where multiple services or goods are presented together, commonly used in travel, hospitality, and real estate sectors to provide comprehensive solutions for customers.

  • The travel agency's package deal includes airfare, hotel accommodations, and car rental for a week-long vacation
combo deal

Often seen in food services, retail, and entertainment, where a set of different items is sold together at a special price, typically used to attract customers looking for cost-effective options.

  • The fast-food restaurant has a combo deal that includes a burger, fries, and a drink for one low price
bulk discount

Used when a reduced price is offered to customers who purchase large quantities of a single product, ideal for businesses or individuals looking to save money by buying more.

  • We received a bulk discount on office supplies by ordering 500 units instead of the usual 100

Examples of usage

  • The company increased revenue by offering bundling discounts on their products.
  • Bundling cable and internet services together can attract more customers.

Translations

Translations of the word "bundling" in other languages:

🇵🇹 agrupamento

🇮🇳 बंडलिंग

🇩🇪 Bündelung

🇮🇩 penggabungan

🇺🇦 пакування

🇵🇱 łączenie

🇯🇵 バンドル

🇫🇷 regroupement

🇪🇸 agrupación

🇹🇷 demetleme

🇰🇷 묶음

🇸🇦 تجميع

🇨🇿 balení

🇸🇰 balenie

🇨🇳 捆绑

🇸🇮 združevanje

🇮🇸 samþjöppun

🇰🇿 топтау

🇬🇪 შეკვრა

🇦🇿 dəstələmə

🇲🇽 agrupamiento

Etymology

The term 'bundling' has its origins in the 17th century when it was used to describe the practice of tying together multiple items into a bundle for easier transportation. Over time, the concept evolved into a marketing strategy where products or services are combined to create value for customers. Today, bundling is a common practice in various industries such as telecommunications, software, and retail.

See also: bundled, bundler.

Word Frequency Rank

At rank #26,886, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.