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Bundling Meaning: Definition, Examples, and Translations

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bundling

[หˆbสŒndlษชล‹ ]

Definitions

Context #1 | Verb

data security

The act of combining multiple services or products into a single package to offer to customers. This can include software bundling, where multiple software programs are offered together as a package.

Synonyms

bundle, combine, package.

Which Synonym Should You Choose?

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Word Description / Examples
bundling

This term is often used in business and services, especially related to selling products or services together as a combined offering. It's also used in a casual context when speaking about wrapping items together.

  • The company is bundling internet and phone services to offer a discount.
  • She is bundling the clothes to donate them to charity.
package

This term is used for wrapping or containing items for sale, storage, or transport. It's often connected with products and marketing, emphasizing how items are presented.

  • The new software package includes several useful tools.
  • She received a large package in the mail.
bundle

This word can refer to a collection of items that are tightly packed together. It's commonly used in everyday language to describe a group of things tied or wrapped together.

  • He carried a bundle of newspapers under his arm.
  • She gave him a bundle of joy with the birth of their child.
combine

Use this word when talking about merging or mixing different elements or components into a single unit or group. Itโ€™s often seen in both everyday language and technical contexts.

  • We need to combine our efforts to complete this project on time.
  • The recipe says to combine the flour and sugar before adding the eggs.

Examples of usage

  • Bundling antivirus software with a firewall program can provide comprehensive data security.
  • Many telecommunications companies offer bundling services that include internet, phone, and television services.
Context #2 | Noun

economics

A marketing strategy where multiple products or services are combined and sold as a single unit at a discounted price. This can help increase sales and customer loyalty.

Synonyms

bulk discount, combo deal, package deal.

Which Synonym Should You Choose?

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Word Description / Examples
bundling

When multiple products or services are sold together as a single combined unit, often used in marketing to encourage the purchase of additional items.

  • The telecommunications company offers bundling of internet, phone, and television services at a lower rate
package deal

Refers to a combined offer where multiple services or goods are presented together, commonly used in travel, hospitality, and real estate sectors to provide comprehensive solutions for customers.

  • The travel agency's package deal includes airfare, hotel accommodations, and car rental for a week-long vacation
combo deal

Often seen in food services, retail, and entertainment, where a set of different items is sold together at a special price, typically used to attract customers looking for cost-effective options.

  • The fast-food restaurant has a combo deal that includes a burger, fries, and a drink for one low price
bulk discount

Used when a reduced price is offered to customers who purchase large quantities of a single product, ideal for businesses or individuals looking to save money by buying more.

  • We received a bulk discount on office supplies by ordering 500 units instead of the usual 100

Examples of usage

  • The company increased revenue by offering bundling discounts on their products.
  • Bundling cable and internet services together can attract more customers.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Marketing

  • Companies often bundle products to increase sales, encouraging customers to buy more items at a lower price.
  • The technique can enhance customer perceived value, making shoppers feel they are getting more for their money.
  • Digital bundling often includes software or subscriptions sold together, like streaming services that offer multiple channels.

Technology

  • In the software world, bundling can refer to installing multiple applications within a single package to ease installation.
  • App bundles allow developers to package their apps in a way that makes it easier for users to download and install them.
  • Cloud services often bundle storage solutions with software tools, streamlining user experience and saving costs.

Economics

  • Bundling strategies can lead to price discrimination, where products are sold together at different prices depending on consumer willingness to pay.
  • Some theories in economics suggest bundling can maximize profits in markets with consumer heterogeneity.
  • It helps companies manage inventory by selling slower-moving items alongside popular ones, ensuring higher sales overall.

Psychology

  • Bundling can exploit cognitive biases; customers may perceive a bundled product as a better deal because they feel theyโ€™re getting a bargain.
  • The 'decoy effect' in bundling can influence buyers' choices, making one option seem more attractive compared to others.
  • Knowing that they are saving money by bundling items can increase consumer satisfaction and lead to brand loyalty.

Origin of 'bundling'

Main points about word origin

  • The word comes from the Middle English 'bundlen', meaning to tie or wrap together.
  • The concept of bundling dates back to the 15th century, referring primarily to physical bundles of goods.
  • In modern usage, it has expanded to include services, making it a term used in various business contexts.

The term 'bundling' has its origins in the 17th century when it was used to describe the practice of tying together multiple items into a bundle for easier transportation. Over time, the concept evolved into a marketing strategy where products or services are combined to create value for customers. Today, bundling is a common practice in various industries such as telecommunications, software, and retail.

See also: bundled, bundler.

Word Frequency Rank

At rank #26,886, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.