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Bundling: meaning, definitions and examples

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bundling

 

[ ˈbʌndlɪŋ ]

Verb / Noun
Context #1 | Verb

data security

The act of combining multiple services or products into a single package to offer to customers. This can include software bundling, where multiple software programs are offered together as a package.

Synonyms

bundle, combine, package

Examples of usage

  • Bundling antivirus software with a firewall program can provide comprehensive data security.
  • Many telecommunications companies offer bundling services that include internet, phone, and television services.
Context #2 | Noun

economics

A marketing strategy where multiple products or services are combined and sold as a single unit at a discounted price. This can help increase sales and customer loyalty.

Synonyms

bulk discount, combo deal, package deal

Examples of usage

  • The company increased revenue by offering bundling discounts on their products.
  • Bundling cable and internet services together can attract more customers.

Translations

Translations of the word "bundling" in other languages:

🇵🇹 agrupamento

🇮🇳 बंडलिंग

🇩🇪 Bündelung

🇮🇩 penggabungan

🇺🇦 пакування

🇵🇱 łączenie

🇯🇵 バンドル

🇫🇷 regroupement

🇪🇸 agrupación

🇹🇷 demetleme

🇰🇷 묶음

🇸🇦 تجميع

🇨🇿 balení

🇸🇰 balenie

🇨🇳 捆绑

🇸🇮 združevanje

🇮🇸 samþjöppun

🇰🇿 топтау

🇬🇪 შეკვრა

🇦🇿 dəstələmə

🇲🇽 agrupamiento

Etymology

The term 'bundling' has its origins in the 17th century when it was used to describe the practice of tying together multiple items into a bundle for easier transportation. Over time, the concept evolved into a marketing strategy where products or services are combined to create value for customers. Today, bundling is a common practice in various industries such as telecommunications, software, and retail.

See also: bundled, bundler.

Word Frequency Rank

At rank #26,886, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.