Bootstrapped: meaning, definitions and examples

startup finance

Bootstrapped refers to the process of starting and growing a business with little to no external funding or capital. The entrepreneur typically relies on personal savings, revenue generated from the business, or early-stage customer investments to fund operations. This approach promotes financial discipline, as the business must generate enough income to sustain itself and grow. It often leads to a greater degree of ownership and control for the founder, as they are not beholden to outside investors.

independent financing, self-funded, self-sustained.

Examples of usage

• She bootstrapped her tech startup without any loans.

• Many successful entrepreneurs bootstrapped their companies from the ground up.

• Bootstrapping allowed them to maintain full control over their vision.

• He managed to bootstrap his business through clever marketing strategies.