Athleisure: meaning, definitions and examples

Etymology

• The term is a blend of 'athletic' and 'leisure', first appearing in the late 20th century.
• Popularity surged in the early 2010s as fitness trends exploded and people prioritized comfort in wardrobes.

Fashion Trends

• Top brands like Lululemon and Nike have contributed to the growth of athleisure by creating stylish, functional apparel.
• The trend reflects a broader societal shift towards health and wellness, as more people embrace active lifestyles.
• Athleisure is often worn by celebrities and influencers, further popularizing the style among fans and followers.

Cultural Impact

• This style has blurred the lines between gym wear and everyday fashion, allowing for versatile dressing.
• Events such as yoga festivals and outdoor workouts have popularized wearing athleisure, reinforcing its role in community spaces.

Consumer Behavior

• Increased consumer demand for comfort and versatility in clothing has led to a rise in athleisure sales across various demographics.
• Research shows buyers appreciate the practicality and style, often wearing their athleisure attire for multiple occasions.

Health and Fitness

• The athleisure trend encourages more people to engage in physical activity by making it easier to transition from exercise to daily life.
• Fitness influencers often promote athleisure as essential wear for encouraging an active lifestyle while looking fashionable.