Assuring Meaning: Definition, Examples, and Translations

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assuring

[əˈʃʊrɪŋ ]

Definitions

Context #1 | Verb

confidence building

To assure someone means to remove doubts or worries by affirming something confidently. It often involves providing reassurance to alleviate anxiety or fear.

Synonyms

convince, reassure, secure.

Examples of usage

  • She assured him that everything would be alright.
  • The doctor assured the patient of a quick recovery.
  • He assured his team that the project would succeed.
Context #2 | Verb

guarantee assurance

To assure can also mean to guarantee or make certain of something. This usage is common in contexts where one commits to a specific outcome.

Synonyms

confirm, ensure, warrant.

Examples of usage

  • I can assure you that your appointment is confirmed.
  • The company assures its customers of high-quality service.
  • They assured a steady supply of materials.

Translations

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Interesting Facts

Psychology

  • Verbal and non-verbal reassurance can significantly reduce anxiety levels in individuals.
  • Studies show that reassuring phrases can activate brain areas associated with safety and comfort.
  • Feeling assured can lead to better decision-making, as confidence impacts cognitive functions.

Literature

  • In literature, characters often use reassurance to foster trust and build relationships.
  • Classic poetry often features themes of assurance, where the speaker comforts a loved one or themselves.
  • Many novels explore the tension between doubt and the need for assurance, illuminating human emotions.

Pop Culture

  • In music, many songs use assuring lyrics to uplift listeners, promoting positivity and hope.
  • Characters in films often provide assurance to others, creating turning points in the storyline.
  • Popular quotes like 'Everything will be okay' echo the theme of reassurance in various media.

Everyday Life

  • Parents often use reassuring words to calm their children during challenging experiences.
  • In workplace settings, leaders who provide reassurance can enhance team morale and productivity.
  • Assurance can be conveyed through simple gestures like a smile or a pat on the back, making it a universal comfort.

Origin of 'assuring'

Main points about word origin

  • The word originates from the Old French word 'aseurer', which means to make sure.
  • It is derived from the Latin root 'assecurare', combining 'ad-' (to) and 'securus' (safe).
  • Used in English since the 14th century, it primarily meant to guarantee or promise.

The word 'assure' originates from the Old French term 'asseurer,' derived from the Latin 'assecurare,' which means 'to secure' or 'make safe.' This Latin term is a combination of 'ad-' meaning 'to' and 'securus,' meaning 'safe' or 'secure.' The evolution of the word reflects a semantic shift towards fostering confidence in others, and over time, it has developed its modern meanings in English. The usage of 'assure' has been documented in English texts since the 16th century, where it began to include connotations of reassurance and certainty in interactions among individuals. Its derivatives include 'assuring' and 'assurance,' which further emphasize the act of providing confidence and security.


Word Frequency Rank

Position #9,842 indicates this is an advanced-level word. While not essential for basic communication, it will enhance your ability to understand and create more nuanced content.