Airtime: meaning, definitions and examples
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airtime
[ ˈɛərtaɪm ]
broadcast media
Airtime refers to the time allowed for broadcasting a program or advertisement on radio or television. It is a crucial component in media planning and marketing, as securing appropriate airtime can determine the reach and effectiveness of a broadcast. Advertisers purchase airtime to promote their products or services during specific slots.
Synonyms
broadcast time, screen time, slot
Examples of usage
- They bought airtime during the Super Bowl.
- The show has prime airtime on Friday nights.
- Advertisers are competing for limited airtime.
- She booked airtime to launch her new product.
Translations
Translations of the word "airtime" in other languages:
🇵🇹 tempo de antena
🇮🇳 एयरटाइम
🇩🇪 Sendezeit
🇮🇩 waktu tayang
🇺🇦 ефірний час
🇵🇱 czas antenowy
🇯🇵 放送時間
🇫🇷 temps d'antenne
🇪🇸 tiempo de emisión
🇹🇷 yayın süresi
🇰🇷 방송 시간
🇸🇦 وقت البث
🇨🇿 vysílací čas
🇸🇰 vysielací čas
🇨🇳 播出时间
🇸🇮 čas predvajanja
🇮🇸 útsendingartími
🇰🇿 эфир уақыты
🇬🇪 აეროტაიმი
🇦🇿 efir vaxtı
🇲🇽 tiempo de emisión
Etymology
The term 'airtime' emerged in the early 20th century with the rise of radio broadcasting. Originally, it simply referred to any time a signal was 'in the air' for radio transmission. As television became available in the mid-20th century, the term evolved to encompass both radio and television broadcasts. The commercialization of broadcasting led to the sale of airtime to advertisers, and it became an essential metric in the media industry. Over time, the concept of airtime has expanded to include digital and online broadcasting, reflecting changes in how audiences consume media. The development of telecommunications and the internet has further transformed the significance of airtime, as platforms now offer varied pricing models and formats for content delivery.