Adopter: meaning, definitions and examples

technology, business

An adopter is a person or entity that accepts and starts using a new product, service, or idea. This term is often used in the context of technology and innovation, where early adopters are individuals who embrace new technologies before the majority of the population. They play a crucial role in the diffusion of innovations, often influencing others with their experiences and opinions. Adopters can be classified into different categories based on their willingness to embrace change, ranging from innovators to laggards.

embracer, follower, user

Examples of usage

• The early adopters helped popularize the smartphone.

• As an adopter of green technologies, the company leads by example.

• He was an adopter of social media long before it became mainstream.